Richie Kuncyusz
Creative Director for luxury, fashion, beauty and lifestyle. Working across advertising, design and digital to create innovative communications that weave culture and meaningful stories.
Creative Director for luxury, fashion, beauty and lifestyle. Working across advertising, design and digital to create innovative communications that weave culture and meaningful stories.
richiekz@gmail.com
Victoria Beckham
‘Future Lash’ by Victoria Beckham Beauty is the Tesla of mascaras. Through high-science and cutting-edge performance, it empowers you to feel the powerful, best version of self. The powerful attitude offered by the product is powered by innovation and is truly modern, all communicated through the stylish lens of the VB brand. Science gets Sexy with Future Lash.
A new take on image-making for mascara was explored by avant-garde artists and experimental photographers Marcus Schaefer and Hanna Tveite, including teaser campaign, brand imagery, product still life, tutorials, before and after, and storytelling on social by Victoria.
Photographer / Director: Marcus Schaefer
Still Life Photographer: Hanna Tveite
Creative Director: Victoria Beckham
Production: Laura Hargroves