Richie Kuncyusz
Creative Director for luxury, fashion, beauty and lifestyle. Working across advertising, design and digital to create innovative communications that weave culture and meaningful stories.
Creative Director for luxury, fashion, beauty and lifestyle. Working across advertising, design and digital to create innovative communications that weave culture and meaningful stories.
richiekz@gmail.com
TikTok - The A-Z of Tiktok
The TikTok's "Culture Drivers" platform was created to celebrate the brand / creator partnerships that are doing the most viral, engaging, and entertaining work on the platform, collectively garnering tens of billions of views across the platform in 2022. Shot and filmed by buzzy Gen-Z photographer Keito, the platform lived as a digital resource for brand marketers, through creator-led content seeding on TikTok and as a keep-sake coffee-table book which was distributed to America’s most influential brand managers.
The list also includes an "A to Z" guide to TikTok trends, which can be a helpful resource for brands that want to learn more about how to use the platform for most impact.
Photographer / Director: Keito
Agency / Production: Spring Studios