Richie Kuncyusz
Creative Director for luxury, fashion, beauty and lifestyle. Working across advertising, design and digital to create innovative communications that weave culture and meaningful stories.
Creative Director for luxury, fashion, beauty and lifestyle. Working across advertising, design and digital to create innovative communications that weave culture and meaningful stories.
richiekz@gmail.com
Louis Vuitton
From Paris to Palm Springs, the Louis Vuitton Cruise 2018 collection was showcased in the iconic former home of Bob Hope. In collaboration with LV Visual Image studio, we developed a runway show narrative and content strategy to bring this to life. Through multiple production setups and close collaboration with the show team we created rich stories to be seeded across digital and social.
Backdropped by the hot desert and framed by the brutalist mid-century archiecture of the building, the collection takes inspiration from John Lautner, a renowned architect whose work in Southern California is celebrated for his technical prowess and spectacular, sensual and progressive lines.
In the spirit of Louis Vuitton’s iconic heritiage of travel, film and stills documented LV muses along their ‘road-trip’ journey to California, published through their personal social channels. The brand extended this creative idea with seasonal imagery and film shot by Jurgen Teller. A branded travel guide to Palm Springs series was also posted to Instagram by their creative director, Nicolas Ghesquière.
Director: Jon Clements
Agency: LVMH Visual Image Studio x Spring Studios