Richie Kuncyusz
Creative Director for luxury, fashion, beauty and lifestyle. Working across advertising, design and digital to create innovative communications that weave culture and meaningful stories.
Creative Director for luxury, fashion, beauty and lifestyle. Working across advertising, design and digital to create innovative communications that weave culture and meaningful stories.
richiekz@gmail.com
Adidas x Fiorucci Launch
Celebrating the club culture history of the two newly-collaborating brands with a collection launch event to remember. Inspired by the legendary Studio 54 party thrown by Fiorucci in 1983, DJs and club guests found themselves under a giant 1.5m disco ball and hot pink neon in the main room, and a fish tank with a backdrop taken over with Fiorucci’s iconic cherub so guests could recreate their very own Leo and Claire Danes selfie moment. In collaboration with Dazed Magazine.
Designed with a branded surprise around every corner, the one night only event included exclusive merch including compact mirrors, matchbooks, stickers and lollipops on offer. For partiers intent on going down the rabbit hole, the secret disco lair behind a cupboard door brought daybeds and a light-up dance floor together for maximum decadence. Created in partnership with DAZED magazine.
Agency & Event Production: Dazed Studio
Editorial Partner: Dazed Magazine
Production: Lauren Ford